Switched reluctance technology, ready to adapt to your product

Scope. The only active use cases are ceiling fans, HVLS & industrial fans, and mixers & food processors. EV, drones and the other motor platforms are not active and should not appear anywhere on the live site.

1. Done (checked 7 Oct 2026)

• The SR only build was promoted to main and is live at avartan-website.vercel.app. The marketing plan and tracker run from the same project.
• The Roadmap page is gone. The old roadmap, sync, core, axis, vehicles and drone addresses redirect.
• The feedback widget is no longer loaded on the home page.

2. Still to do before the first LinkedIn link

• Domain. www.adityaavartan.com still serves the old Framer site. Attach the domain to the new site, redirect the apex domain to it, and use HTTPS. Keep *.vercel.app out of search with an X-Robots-Tag: noindex header in vercel.json, using a has: host condition.
• Old addresses. The old site ranks on /grid-powered, /technology and /products. Redirect each one, permanently, to the nearest new page (for example /motors/pulse.html and /motors/). Also make the existing removed page redirects permanent (permanent: true); they are temporary now.
• Search Console. Verify adityaavartan.com as a domain property with a DNS record, submit a sitemap, and check the Links report, Security issues and Manual actions weekly for the first month. SemRush shows many spam backlinks. Google mostly ignores them, so disavow only if there is a manual action or a sharp ranking drop.
• Link previews. The home page has no og:title, og:description, og:image (1200×627), twitter:card, meta description or canonical. Add them to every page and test each in the LinkedIn Post Inspector after go-live, because LinkedIn caches previews. The <title> still says "Magnet-Free Motor-Controllers"; per the site's own no hyphen rule it should read "Magnet Free".
• Favicon. There is none. Build it from the assets/logos/avartan-mark-* files, and add an apple-touch-icon.
• Sitemap and robots. sitemap.xml and robots.txt both return 404. Generate the sitemap in build-pages.mjs so it follows the pages automatically, and list public pages only: home, Technology, the three use cases and the use-cases index, About, Careers, Privacy and Cookies.
• Search words. Keep "switched reluctance motor" and "SRM" in the page text and headings next to "magnet free". The old /grid-powered page already ranks for it.

3. Clean up files that stay publicly fetchable even though nothing links to them

• assets/images/ola/*. Flagged in the website feedback for its folder name and the origin of the image.
• assets/images/use-cases/drone*.png and vehicles*.png, and assets/images/hero-reveal/Drone.png.
• assets/video/HeroB/Banner.mp4 and banner-poster.jpg, which look unreferenced. Check first. The poster is a three panel image that includes a scooter.
• data/motors.json and data/use-cases.json still hold the removed entries. They are not rendered, but they are public. Consider moving them out of public paths.

4. Order

Domain and old addresses first, then link previews, favicon, sitemap and Search Console, then the file clean up, then the Insight Tag and consent (second note). The tag must be live before the first ads (Month 2).

The current Cookie Policy says no advertising or analytics cookies are set, and promises consent first. This script gates the tag behind that consent.

js/consent.js

// Consent gate for the LinkedIn Insight Tag. Nothing from LinkedIn loads
// unless the visitor chooses Accept.
(function () {
  var CONFIG = {
    partnerId: 'REPLACE_WITH_PARTNER_ID',   // Campaign Manager > Account Assets > Insight Tag
    conversionId: 0,                        // numeric id of the contact-form conversion rule
    hosts: ['www.adityaavartan.com', 'adityaavartan.com'], // add the vercel host only while testing
    storageKey: 'avartan-consent'
  };
  if (CONFIG.hosts.indexOf(location.hostname) === -1) return; // previews, local, admin stay clean

  function read() { try { return localStorage.getItem(CONFIG.storageKey); } catch (e) { return null; } }
  function write(v) { try { localStorage.setItem(CONFIG.storageKey, v); } catch (e) {} }

  var tagLoaded = false;
  function loadTag() {
    if (tagLoaded) return;
    tagLoaded = true;
    window._linkedin_partner_id = CONFIG.partnerId;
    window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
    window._linkedin_data_partner_ids.push(CONFIG.partnerId);
    (function (l) {
      if (!l) { window.lintrk = function (a, b) { window.lintrk.q.push([a, b]); }; window.lintrk.q = []; }
      var s = document.getElementsByTagName('script')[0];
      var b = document.createElement('script');
      b.type = 'text/javascript'; b.async = true;
      b.src = 'https://snap.licdn.com/li.lms-analytics/insight.min.js';
      s.parentNode.insertBefore(b, s);
    })(window.lintrk);
  }

  // Called by the contact form on success; does nothing without consent.
  window.avartanTrackConversion = function () {
    if (read() === 'granted' && window.lintrk) window.lintrk('track', { conversion_id: CONFIG.conversionId });
  };

  var banner;
  function hideBanner() { if (banner && banner.parentNode) banner.parentNode.removeChild(banner); banner = null; }
  function decide(value) {
    var wasGranted = read() === 'granted';
    write(value);
    hideBanner();
    if (value === 'granted') loadTag();
    else if (wasGranted) location.reload(); // tag is already running; reload without it
  }
  function showBanner() {
    if (banner) return;
    banner = document.createElement('div');
    banner.className = 'consent-banner';
    banner.setAttribute('role', 'region');
    banner.setAttribute('aria-label', 'Cookie consent');
    banner.innerHTML =
      '<p class="consent-text">We use the LinkedIn Insight Tag to measure our LinkedIn campaigns and show relevant ads. It only runs if you accept. <a href="/cookies.html">Cookie Policy</a></p>' +
      '<div class="consent-actions">' +
      '<button type="button" class="btn btn-secondary btn-sm" data-consent="denied">Decline</button>' +
      '<button type="button" class="btn btn-primary btn-sm" data-consent="granted">Accept</button>' +
      '</div>';
    banner.addEventListener('click', function (e) {
      var v = e.target.getAttribute && e.target.getAttribute('data-consent');
      if (v) decide(v);
    });
    document.body.appendChild(banner);
  }

  // Footer "Cookie settings" link reopens the choice.
  document.addEventListener('click', function (e) {
    var t = e.target.closest ? e.target.closest('[data-consent-open]') : null;
    if (t) { e.preventDefault(); showBanner(); }
  });

  var saved = read();
  if (saved === 'granted') {
    loadTag();
  } else if (saved !== 'denied') {
    if (navigator.globalPrivacyControl === true) {
      write('denied'); // honour Global Privacy Control without asking
    } else if (document.readyState === 'loading') {
      document.addEventListener('DOMContentLoaded', showBanner);
    } else {
      showBanner();
    }
  }
})();

CSS (add to css/base.css, using the existing tokens)

.consent-banner {
  position: fixed; left: 16px; right: 16px; bottom: 16px; z-index: 1000;
  max-width: 720px; margin: 0 auto;
  display: flex; flex-wrap: wrap; align-items: center; gap: 12px 20px;
  padding: 14px 18px calc(14px + env(safe-area-inset-bottom));
  background: var(--bg-surface, var(--bg-base)); color: var(--text-primary);
  border: 1px solid var(--border-default); border-radius: 14px;
  box-shadow: 0 12px 40px rgba(0, 0, 0, 0.35);
}
.consent-text { flex: 1 1 320px; margin: 0; font-size: 14px; line-height: 1.5; color: var(--text-secondary); }
.consent-text a { color: var(--text-primary); text-decoration: underline; }
.consent-actions { display: flex; gap: 8px; margin-left: auto; }

Wiring

1. Add <script src="/js/consent.js" defer></script> to index.html, about.html, careers.html, cookies.html and privacy.html. Add it once to the generated page shell in build-pages.mjs, then regenerate. Don't add it to /admin or /marketing-plan.
2. Footer: next to "Cookie Policy", add <a href="#" data-consent-open>Cookie settings</a>. That footer is in index.html, the other static pages, and the footer partial in build-pages.mjs.
3. js/nav.js: in the contact form success branch, right after form.reset();, add if (window.avartanTrackConversion) window.avartanTrackConversion();. The careers form doesn't need it.
4. Policy text. Replace "does not set advertising or analytics cookies" in cookies.html, and add a matching paragraph to privacy.html. Suggested wording, subject to the legal check:

"With your consent, we use the LinkedIn Insight Tag (LinkedIn Corporation) to measure the results of our LinkedIn campaigns and show relevant ads to people who have visited this site. LinkedIn may set cookies and receive your IP address, browser details and the pages you visit. The tag loads only after you choose Accept. You can change your choice at any time with 'Cookie settings' in the footer. Declining does not affect how the site works. LinkedIn's use of this data is described in its own Privacy Policy, and you can manage ad settings in your LinkedIn account."

Before it works

• WizKen supplies the Partner ID and conversion ID from Campaign Manager.
• Create the conversion rule there.
• Build the three use-case page audiences as URL rules in Campaign Manager. They need no extra code.
• The hosts list must contain whichever host you're testing on.

Test

• Decline: no requests to LinkedIn domains in the network tab.
• Accept: the Insight Tag Helper extension confirms it, Campaign Manager shows the tag as active, and a test form submission registers the conversion.
• Clicking "Cookie settings" after accepting, then Decline, reloads the page without the tag.
• On a preview URL the banner never appears.

Two notes on the script. Accept and Decline are the same size and equally reachable, which is deliberate. Declining after the tag has loaded reloads the page. Cookies LinkedIn has already set on its own domain can't be removed from the site, so the policy points people to their LinkedIn ad settings.