LinkedIn-led B2B programme · Nov 2026 – Apr 2027

Six months, 72 posts

72 posts across two tracks, about three a week. Click a status to track progress, open a post to edit its copy or add a comment. Everything saves to a shared tracker, so everyone with this link sees the same plan.

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LinkedIn paid ·

Click a post to open it in the list, where its copy and comment can be edited.

Ad hoc

Ad hoc posts

Festival, event and other one off posts. They sit outside the 72 and are not counted in the plan.

Paid

LinkedIn spend

One paid line, LinkedIn only, under ₹50,000 a month. Planned figures are proposals, to be cleared by Avartan. Enter the actual spend at each month end.

Month	Planned	Actual	Cap left

Results

Measures

Record the baseline in Month 1, then the latest figure each month. Targets are proposals to recalibrate after one full month of data.

Measure	Target	Baseline	Latest

House rules

Before any post goes out

House image format. A square image on a dark studio ground: a hero visual of AVARTAN SRM (a studio exploded or cutaway render once approved), a two line headline with the outcome word in mint and the verb in white bold, two amber arrow callouts carrying claims or cleared figures, a pipe separated tag line bottom left and the mint Avartan lockup bottom right. Show geometry only at the detail the internal approver clears. Fan and appliance outlines are generic only, never an OEM’s finished or branded product.
Use cases. Nine posts cover ceiling fans, food processors and mixer grinders, and HVLS and industrial fans, three each. Other applications, EV, drones and other platforms are not active and are not mentioned. If asked, answer one-on-one.
House copy style. No hyphens or dashes in headlines, taglines or captions, and “magnet free” unhyphenated, as on the website. Typefaces: Space Grotesk (display) and Satoshi (body).
Pillar articles. Four articles of 800 to 1,200 words, each with a short summary near the top and subheads written as buyer questions. Three feed posts of 200 to 300 words, one idea each, with the topic in the first line, are drawn from each. Marked on the posts as Pillar article and From pillar.
Use the searched words. Say “switched reluctance motor” and “SRM” alongside “magnet free” in captions and hashtags. Switched reluctance motor is what people search for; magnet free is not.
Ad hoc posts. Open positions, festival and event posts are posted ad hoc and sit outside this plan. Talent attraction posts stay in the plan.
No specifications. Numbers are discussed one-on-one; every call to action is “Connect with our Engineering Team”.
No customer, no customer plans. Segment level only. No production dates: lead time is only ever “about six months”.
One angle per post — one audience — a consumer, a candidate, or one OEM role (CEO, CTO, Product, Procurement, Manufacturing) — never mixed in the same caption.
Claims tagged Needs validated claim or Confirm lead time, Confirm figure or Source the stat don’t ship until cleared.

Post templates

One post from each track, written out

Presence-track long-form follows the structure the founder approved: a vivid scenario, the stakes, a reframing line, the capability, and a CTA aimed at one reader. Adaptation-track posts are short: one visual plus a caption. The product-shot imagery from the founder’s reference format is replaced by the client’s studio format: a dark ground, an exploded or cutaway render of AVARTAN SRM and amber callouts, made by WizKen.

Month 1 · Week 2Presence track · P5 · Magnet free science

A motor is a magnet, some copper, and a supply chain most designers never see. By most estimates, around 90% of the world’s rare-earth processing sits in a single geography. For a product line planning years of production, that isn’t a background detail. It is a dependency. Magnet prices swing. Export rules change. A design that leans on one corridor inherits every one of those risks. Reliability at scale is not only an engineering property. It is a supply-chain property. Reluctance-motor technology removes the magnet from the design entirely: no rare earth in the motor, no exposure in the bill of materials. That has been the through-line of thirteen years of R&D and more than twenty patents at Avartan: performance without the dependency. For engineering and sourcing teams planning their next drive, it is a question worth asking before the design is frozen, not after. Avartan | Efficiency without dependency

#MagnetFreeMotors #SwitchedReluctanceMotor #SRM #MotorTechnology #SupplyChainResilience #MadeInIndia

Source the ~90% figure before this goes out. No product, no application, no customer — the science only.

Month 2 · Week 1Adaptation track · A2 · Supply chain · OEM angle

Headline on the image

“Zero magnet dependency. Zero exposure.”

Sub-line

No mine. No magnet. No dependency.

Visual device

Supply-chain node diagram — three grey nodes, a broken link, one lit Avartan node. No map, no product.

Fixed elements

Segment tag “Switched reluctance motors”, one logo lockup, “Switched reluctance, ready to adapt.” bottom-left, progress ring bottom-right (one more segment lit than the last post).

Caption · OEM angle

“No magnets in the drive, so no exposure to the rare earth supply chain.”

Caption · consumer angle (use instead, never both)

“Why a modern fan need not depend on imported magnets.”

Stays out

Opened-up motors, lamination close-ups or design geometry beyond what the website shows · any OEM’s finished or branded product · a finished fan in a styled room · any customer name or OEM date · real internal engineering imagery that hasn’t had the same review as a render.